UNDERWRITE · PostHog Download PDF
cc: IC
10/11/26

UNDERWRITE EVALUATION FORM

CompanyPostHog Date Rec'd10/11/26
AddressSan Francisco, United States1 Websiteposthog.com
Introduced ByUnderwrite agent Founded20201
BUSINESS:
FINANCING TO DATE:
1821500001 · last round: Series E of $75,000,000 USD on September 29, 20251
MARKET:
not verified
OPERATING STATISTICS: (as of 10/26)
Employees2241
Funding raised1821500001
Last roundSeries E of $75,000,000 USD on September 29, 20251
Founded20201
MANAGEMENT:
James Hawkins and Tim Glaser — CEO2
Founders: James Hawkins, Tim Glaser3
Team size: 2241
COMMENTS:
PostHog was founded in 2020 and is headquartered in San Francisco, California, United States. The company has raised a total of $182.15M in funding, most recently a $75M Series E round on September 29 2025, valuing the company at $1.4B.14
⚠ sources disagree — total_funding_usd: '182150000' (crustdata) vs '75000000' (crustdata-web)
RISKS:
none verified
RECOMMENDATIONdig deeper – need more insight into product, market positioning, and risks
ACTION TAKENDig deeper CONFIDENCEmedium
SKEPTIC4 OBJECTIONS OPEN · 2 REVIEWS
VERIFIED9 OF 9 CLAIMS · 1 CONFLICTS

MEMORANDUM

TO:Investment CommitteeFROM:Underwrite (autonomous diligence agent) DATE:October 11, 2026RE:PostHog (posthog.com) — first-pass diligence

Recommendation: dig deeper – need more insight into product, market positioning, and risks (confidence: medium)

Summary

PostHog was founded in 2020 and is headquartered in San Francisco, California, United States.1 The company has raised a total of $182.15M in funding, most recently a $75M Series E round on September 29 2025, valuing the company at $1.4B.14 Its team comprises 224 employees and operates fully remotely across more than 20 countries.15

Product & business model

Team

PostHog was co‑founded by James Hawkins and Tim Glaser, who also serve as Co‑CEOs.32 The company’s 224‑person team works 100% remotely from over 20 countries.15

Funding & traction

Total funding to date is $182.15M, with the latest Series E round bringing in $75M on September 29 2025.1 The Series E round was led by Peak XV Partners and valued PostHog at $1.4B.4

Market & competition

Risks & red flags

Open questions

— Underwrite

APPENDIX A — SOURCES & VERIFICATION

✓ quote found in the source and judged supporting by an independent checker · ~ partially supported

  1. Crustdata company record: PostHog · Crustdata company database · fetched via crustdata
    • ✓ PostHog was founded in 2020.
    • ✓ PostHog's headquarters is in San Francisco, California, United States.
    • ✓ PostHog has an employee count of 224 according to Crustdata.
    • ✓ PostHog has raised a total of $182,150,000 USD in funding.
    • ✓ PostHog's last funding round was a Series E of $75,000,000 USD on September 29, 2025.
  2. About PostHog · posthog.com · fetched via crustdata-web
    • ✓ James Hawkins and Tim Glaser serve as Co-CEOs and Co-founders of PostHog.
  3. History of PostHog - Hogpedia · posthog.com · fetched via crustdata-web
    • ✓ PostHog was co-founded by James Hawkins and Tim Glaser.
  4. "E"xciting news · posthog.com · fetched via crustdata-web
    • ✓ PostHog raised a Series E of $75M at a $1.4B valuation, led by Peak XV Partners.
  5. Culture - Handbook - PostHog · posthog.com · fetched via crustdata-web
    • ✓ PostHog's team is 100% remote and distributed across more than 20 countries.

Rejected claims (kept out of the memo)

Skeptic reviews

  1. Round 1: needs work
    • [q1] Core product lineup, pricing tiers, and open‑source licensing model are not supported by any cited source → Search PostHog's official product pages, pricing page, and open‑source repository/license documentation for details on analytics, feature flags, session replay, and pricing structure
    • [q5] Key traction metrics such as ARR, total customer count, and profitability status lack any source; only employee headcount is verified → Find recent financial or investor deck, Crunchbase, PitchBook, or reputable news articles that disclose PostHog's ARR, number of paying customers, and profit/loss status
    • [q6] Competitor landscape and claimed moat are unsupported by evidence → Identify analyst reports, market research (e.g., G2, Gartner, Forrester) or credible articles that list PostHog's main competitors in analytics, feature flags, and session replay and discuss differentiation
    • [q7] No sources provided for product launches, corporate announcements, or executive changes in the last 12 months; information may be outdated → Review PostHog blog, press releases, and news coverage from the past year to capture any new product releases, funding updates, or leadership moves
  2. Round 2: needs work
    • [q1] Core product list, pricing tiers, and open‑source business model are not substantiated; only a single vague claim exists. → Search PostHog product pages, pricing docs, and recent blog posts for a detailed breakdown of analytics, feature flags, session replay, and open‑source licensing model.
    • [q6] Competitor landscape and moat are unverified; no sources cited. → Identify and cite recent analyst reports, market maps, or competitive comparison blogs that list primary competitors in product analytics, feature flags, and session replay, and describe PostHog's differentiators.
    • [q7] Significant product launches, announcements, or exec changes in the last 12 months lack evidence; could be outdated. → Search news releases, PostHog blog, and Crunchbase for any product releases, acquisitions, or leadership updates from Oct 2025‑Oct 2026.
    • [q8] Operational, legal, security, or customer‑satisfaction risk claims are missing; no sources provided. → Look for any public incident reports, security audits, customer complaint forums, or legal filings related to PostHog to assess risk profile.

Agent run log

Claims extracted: 9
Verified: 9 (100% fully)
Rejected: 0
Conflicts flagged: 1
Research rounds: 2
Recoveries: 9
Run time: 55s
Crustdata credits: 17
LLM cost (list price): $0.063
Agent steps: 32
Claims rejected in-loop: 3 of 12
Self-corrections: 1
Skeptic objections: 8
Tools used: company_profile ×1, finish ×1, read_page ×9, record_claim ×12, update_question ×8, web_search ×10

neatlogs trace: not exported